BRANDING
brand positioning : messaging
CLIENT || Magpul Industries
PROJECT || Defined the essence of the brand and developed an internal and external brand positioning statement that all future business and design efforts can revolve around.
TEAM || copy writer: Jim Glynn | art direction: Steve Whittier | design/production: Michael Thomas Wilson | producer: Maura Gramzinski | agency: p+p
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brand redevelopment/positioning
CLIENT || Collective International / Above The Rim
PROJECT || Created a brand book for a relaunch of the Above The Rim brand. Includes brand positioning, brand identity, essence statements and an overall campaign driver.
TEAM ||copy writer: Jim Glynn | creative direction: Steve Whittier |design: Jeff Keil | producer: Maura Gramzinski | agency: p+p
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logo development
CLIENT || Collective International/Above The Rim
PROJECT || Took an existing brand and performed CPR to bring the brand up to date.
TEAM || design/production: Jeff Keil | producer: Maura Gramzinski | agency: p+p
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social media/digital communications
CLIENT || Futuristic Films
PROJECT || Initiated presence in social media scene, advised on messaging strategy, tapped into online brand sentiment & responded accordingly for film & video production company utilizing Facebook, Myspace, Twitter and integrated blog.
TEAM || design/production (blog): Legwork | producer: Maura Gramzinski | agency: p+p